Smartphones, WhatsApp, Kiswahili, listening, where supporter records come from, whether the parallel tally is official, what it costs and how long it takes to start.
No. Polls and sign-ups work by SMS reply and by USSD on any phone. The web link and WhatsApp are there for people who prefer them. Agents use the field app on a low-cost Android phone, and it keeps working without data.
Your team can run WhatsApp from their own phones and log conversations in the Groundwork inbox. Meta's WhatsApp Business Policy doesn't allow political campaigns on its automated Business Platform, so SMS and USSD carry the automated sends. We'll walk you through what works best for your seat.
Yes. Polls go out in English and Kiswahili and count replies in either, USSD menus and campaign websites come in both, and the inbox reads the mood and issue of a message in English, Kiswahili or Sheng.
News and the open web, TikTok, YouTube and Reddit by keyword, your rivals' own posts, Google Alerts and Google Trends, swept on a schedule. Each sweep says what it could not reach, so a gap never passes for silence.
From your own campaign: door knocks, rallies, polls, sign-ups, events and your existing lists. Every record carries its source and consent, and we don't sell or supply contact lists.
No. Only the IEBC declares results. Groundwork records the forms your agents observe and shows you where you stand, how much of the register you've covered, and where the forms disagree.
Priced by the ground you cover, per campaign workspace: KSh 50,000 a month for an MCA (one ward, up to 60 agents), KSh 100,000 for an MP (up to 8 wards, 400 agents) and KSh 200,000 for a governor, senator or woman rep (every ward in the county, unlimited agents). For presidential and party workspaces, talk to us. Messaging, airtime and M-Pesa payouts are billed at cost, with nothing added on top.
A workspace with your wards and your first team can be live within a week. The more time before polling day, the more doors you'll have on the map.
Groundwork is a product, not a political consultancy. Each campaign gets its own workspace, and nothing is shared between them.
Tell us the seat you're running for. We'll show you Groundwork with your own wards loaded, in 30 minutes.