Know your voters

A voters map from county to doorstep.

Every door, known. Satellite imagery of every ward, each household your agents meet placed on the map, and the last three elections alongside. Pick a ward, send an agent, message the people there, and watch the reports come back.

Kenyan elections are won ward by ward. Groundwork is built on the country's real map, down to the doorstep.

47counties
290constituencies
1,450county assembly wards
22.1Mregistered voters
Source: IEBC, 2022 general election register.
On the map

Pick a ward, send an agent.

Satellite imagery of every ward, each household your agents meet placed on the map, and the last three elections alongside.

  • County to doorstep. Drill from a county to a ward to the people in it, and colour it by canvass, support or top issue.
  • Who to knock next. Walk lists put the never-contacted first and go straight to the agent's phone.
  • Past results, sourced. 2013, 2017 and 2022 results from IEBC's own forms, with what to do in each area.
Map of a ward with buildings coloured by support, an agent's numbered route, and the household list for one building
People

One record per person.

A poll reply, a message, a website sign-up and a door knock land on the same record when the number matches, and the history stays.

  • Every way in. Door knocks, SMS and USSD replies, messages, your campaign website's volunteer form in English and Kiswahili, and imports.
  • Find them again. Filter by ward, support, consent and last contact, then message exactly those people.
  • Consent on the record. Who agreed to what, on which channel, and when.
People list of Kileleshwa residents with support scores and tags, and one person's record with history and next best action
Field app

Built for sunlight.

Big targets, 2px borders, no data needed to keep working. The canvasser you train in November is the agent you deploy in August, on the same app.

  • Offline first. Door visits queue on the phone and send when there's signal.
  • Sign-ups at the door. A new supporter's name, number and consent, recorded on the step.
  • Stipends by M-Pesa once the coordinator signs off.
Field app on a phone: agent's walk list stop with household, script and outcome buttons
Trust

Your data is your campaign's, and nobody else's.

Campaigns hold sensitive information about real people. Groundwork is built so the right thing is the easy thing.

One campaign per workspace

Nothing is shared between campaigns, and we never pool your supporters with anyone else's.

Consent on every record

Channel by channel, with who captured it and when. STOP works on the spot.

Least privilege

Agents see their walk list, not the county. Phone numbers are masked unless a role needs them.

A full audit trail

Every export, message and payout is logged against the person who did it.

Questions and answers →
Book a demo

See your ward on the map.

Tell us the seat you're running for. We'll show you Groundwork with your own wards loaded, in 30 minutes.

Book a demo